{"title":"NorthBound","description":"","products":[{"product_id":"northern-rider-screen-printed-hoodie-v2","title":"'Northern Rider' Screen Printed Hoodie (V2)","description":"\u003cp\u003e\u003cspan\u003e100% cotton hoodie featuring a deep black base with a puff printed back artwork inspired by northern polo fields.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe design captures a lone rider set against mountainous terrain, symbolizing movement, discipline, and quiet strength. The MVRCK mark is integrated into the artwork, allowing the piece to function as both garment and canvas.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShipping will begin between 27th January – 5th February.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKey Features\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMaterial: 100% cotton for a soft, breathable, and comfortable feel.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesign Description: The artwork draws inspiration from polo played in the north of Pakistan, translating motion and tradition into a minimal yet expressive embroidered composition.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFit: Oversized fit designed for ease and comfort, featuring a relaxed V-shaped silhouette.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEmbroidery: The back artwork is fully puff printed.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCare Instructions\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHand wash or machine wash on a gentle cycle with cold water.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDo not bleach.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTumble dry on low or air dry to preserve fabric quality and embroidery detail.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIron on a low setting inside out, avoiding embroidered areas.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eModel Information\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eFemale Model: 5’6”, wearing size S.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"MVRCK","offers":[{"title":"S","offer_id":48027478196376,"sku":null,"price":95.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":48027478229144,"sku":null,"price":95.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":48027478261912,"sku":null,"price":95.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1775\/8360\/files\/IMG-8593.jpg?v=1768623295"},{"product_id":"attabad-lake-hoodie-v2","title":"\"Attabad Lake\" Hoodie (V2)","description":"\u003cp\u003e\u003cspan\u003e100% cotton hoodie featuring an off-white base with a DTG-printed scenic artwork across the front.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe design captures a northern landscape — mountains rising behind still waters — translating the vastness and calm of the north into a wearable canvas. The artwork blends softly into the fabric, creating a natural, almost faded effect that feels immersive rather than loud.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShipping will begin between 27th January – 5th February.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKey Features\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMaterial: 100% cotton for a soft, breathable, and comfortable feel.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesign Description: A detailed scenic illustration inspired by northern Pakistan, printed using DTG technology to preserve depth, texture, and tonal variation. The artwork is designed to feel integrated into the garment rather than placed on top.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFit: Oversized fit for ease and comfort, featuring a relaxed, loose silhouette.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePrint Technique: Direct-to-Garment (DTG) printing allows for high-resolution detail, smooth gradients, and a soft hand feel that maintains the integrity of the artwork.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCare Instructions\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHand wash or machine wash on a gentle cycle with cold water.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDo not bleach.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTumble dry on low or air dry to preserve print quality.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIron on a low setting inside out, avoiding the printed areas.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eModel Information\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMale Model: 6'1”, wearing size M.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"MVRCK","offers":[{"title":"S","offer_id":48027478032536,"sku":null,"price":95.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":48027478065304,"sku":null,"price":95.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":48027478098072,"sku":null,"price":95.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1775\/8360\/files\/IMG-8596.jpg?v=1768623410"},{"product_id":"base-camp-embroidered-sweatshirt","title":"\"Base Camp\" Embroidered Sweatshirt","description":"\u003cp\u003e\u003cspan\u003e100% cotton sweatshirt featuring a deep red base with an embroidered topographic artwork inspired by the northern ranges of Pakistan.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe design references elevation maps and navigation markings, drawing from the idea of orientation, altitude, and exploration. Subtle embroidered symbols nod to base camps and direction, translating geography into wearable form.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShipping will begin between 27th January – 5th February.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKey Features\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMaterial: 100% cotton for a soft, structured, and comfortable feel.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesign Description: The embroidery mirrors topographic contour lines found on maps of mountainous terrain, symbolizing elevation, movement, and the pull toward the north. Small directional motifs and references to base camps add depth and narrative to the piece.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFit: Oversized fit with a relaxed silhouette, designed for everyday wear without restricting movement.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEmbroidery: The artwork is fully embroidered using high-density stitching, creating a tactile, raised finish that enhances durability, texture, and long-term wear.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCare Instructions\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHand wash or machine wash on a gentle cycle with cold water.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDo not bleach.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTumble dry on low or air dry to preserve embroidery structure.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIron on a low setting inside out, avoiding embroidered areas.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eModel Information\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMale Model: 6'1”, wearing size M.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"MVRCK","offers":[{"title":"S","offer_id":48027477377176,"sku":null,"price":80.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":48027477409944,"sku":null,"price":80.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":48027477442712,"sku":null,"price":80.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1775\/8360\/files\/IMG-8600.jpg?v=1768623708"},{"product_id":"itll-all-work-out-trackpants-v4","title":"\"It'll All Work Out\" Trackpants (V4)","description":"\u003cp\u003e\u003cspan\u003e100% cotton sweatpants featuring a deep black base with a puff-printed message on the back pocket.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe phrase “it will all work out” is intentionally placed where it feels personal rather than performative — a quiet reassurance carried with you, not announced.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShipping will begin between 27th January – 5th February.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKey Features\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMaterial: 100% cotton for a soft, breathable, and comfortable feel.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesign Description: Minimal typography applied using puff print to create subtle elevation and texture. The message is meant to be discovered, not displayed, reinforcing the idea of quiet confidence and self-belief.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFit: Relaxed, straight-leg fit designed for comfort and ease of movement.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePrint Technique: Puff print adds a raised, tactile finish while maintaining durability and softness over time.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCare Instructions\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHand wash or machine wash on a gentle cycle with cold water.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDo not bleach.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTumble dry on low or air dry to maintain print texture.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIron on a low setting inside out, avoiding the printed area.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eModel Information\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eModel: 6'1”, wearing size M.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"MVRCK","offers":[{"title":"S","offer_id":48027477213336,"sku":null,"price":65.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":48027477246104,"sku":null,"price":65.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":48027477278872,"sku":null,"price":65.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1775\/8360\/files\/IMG-8605.jpg?v=1768623924"}],"url":"https:\/\/mvrckofficial.com\/collections\/northbound.oembed","provider":"MVRCK","version":"1.0","type":"link"}